Branding for an original bar concept

Whiskey Whiskers is a posh, upscale-looking 21+ whiskey and cigar bar with some feline finessing. It caters to a hipster and millennial crowd but will be self-deprecating and bashing them at the same time. Think of a Dick’s Last Resort just less intense and asshole-y. The visual tone of this joint is as if someone repurposed an older home. The character of the home is still there (original hardwood floors, massive brick fireplaces, a chandelier that’d make Sia weep, etc.) but the overall appearance is a CAT-astic industrial combination of metal and wood. There are no chairs or barstools to sit on but rather a cat lounge with towers/jungles to play in, oversized cat beds to lounge in and an outdoor “catio” that you have to crawl through a small flap door to reach. The cigar ashing trays also looks like scratching posts and the wall art are famous paintings reimagined with cats, commissioned by local artists of course.

And if you haven’t guessed the kicker already: this is a cat themed establishment! MEEEOW! While cats might be assholes, the wait staff and bartenders here won’t look like ones.