Because down South, we’re trained “write”

Radio’s old fashioned, but so are they. With business declining, the Austin-region Cracker Barrel wanted to increase their reach in the market. They asked for the Stan Richards School of Advertising, where I was a student, to pitch new ideas. I pitched the scripts below and won the bid. This paid media project consisted of three :30 radio ads that were played across four radio stations. I wrote the script including voice and music cues and worked with a local sound editing studio on recording assets.

These were played on 107.1 KGSR, 103.5 KBPA, 98.1 KVET and 99.3 KOKE-FM