Areas of Expertise
Copywriting
Branding
UX and Technical Writing
80s horror flicks
To understand our alliterative antihero, err… calculated copywriter’s journey we mustn’t start with where I am but where I came from.
Growing up choked by the strangling super-saturated Southern air with only gators to hear him scream, fun was scarce. That’s until a gorgeous gray PlayStation plopped into this teetering tween’s lap one Christmas. RPGs soon became a popular form of entertainment, crafting conversations and changing the way the story’s told.
My whole written repertoire has published pieces from big time brands. Traditional advertising bits like headlines, radio spots, display and banner ads? Check. Keeping the digital dream of the matrix alive with website, paid and social media copy? Oh yeah. More fancy feats like UX/mobile app experience writing, scripts and in-video copy? You bet.
The challenge of tackling many is rewarding, but there are two things my portfolio doesn't show: that relationships matter to me and I care about the impact my writing has.
Email
joel.punausuia@gmail.com
Phone
(512) 666-4274